Walter Productions is a business collaborative comprising a production and fabrication team, unique music venues, a craft brewery, and oversized art cars. Walter has brought their exciting energy to festivals and events across the country, like Bonnaroo and corporate events for the likes of Google, Uber, and more.

In the rebrand engagement, Walter required all of their business offerings to be put under one roof and to fine-tune the visual direction of the now parent brand. To accomplish this, internal surveys were completed, personas were made to reflect their audiences, and brand architecture was established to create their new brand foundation. From there, a new logo, color palette, typeface organization, and graphical elements were built on top of that foundation for Walter to come to life.